Pottery Barn
App Launch
Lead editorial for the launch of Pottery Barn’s first app. Created a campaign to market the launch, driving 10,000 users in the first week.
Dwell Magazine
As an editorial and social media fellow at this major publication, I worked alongside the marketing and editorial teams to produce articles for Dwell.com
360° Social Campaigns
At both FastAF and Pottery Barn, I partnered with paid and organic social teams to develop copy for advertising campaigns.
Pottery Barn Collaborations
Through paid partnerships with major brands like Monique Lhuillier, I helped boost awareness and conversion.