UX Writing
Led editorial for the launch of Pottery Barn’s first app. Created a campaign to market the launch, driving 10,000 users in the first week.
Pottery Barn Catalog
As lead editor on the catalog, I wrote 4 annual publications with 80+ spreads each, working closely with the Brand President.
360° Social Campaigns
At both FastAF and Pottery Barn, I partnered with paid and organic social teams to develop copy for advertising campaigns.
Dwell Magazine
As an editorial and social media fellow at this major publication, I worked alongside the marketing and editorial teams to produce articles for Dwell.com
Outdoor Lookbook
To inspire and excite the customer about the season ahead, I worked closely with design and brand to develop storytelling and create a beautiful Outdoor Lookbook.
Pottery Barn Registry
As part of a huge registry experience overhaul, I worked on a 360 update to the landing page, app, email marketing experience, paid social collaborations, and organic social.
Collaborations
Through paid partnerships with major brands like Sherwin Williams, I helped boost awareness and conversion at Pottery Barn.
