Key objective: Generate awareness, boost traffic and conversion by highlighting Pottery Barn’s custom upholstery program. Make quality, comfort, and breadth of assortment top of mind.
Pottery Barn Email Campaigns
Key Objective: With color being a big design trend for spring, and more homes moving away from a monochromatic palette, we wanted to highlight our bestsellers through with a decorating with color how-to.
Subject line: 5 Ways to Decorate with color
Preheader: Plus, this weekend only: Extra 15% off Clearance
Key Objective: With outdoor furniture sales softening post-Covid, we wanted to inspire customers with an easy update for their outdoor space in time for summer.
Subject Line: How to get that summer glow
Preheader: Brilliant inspo, plus more deals inside
