Pottery Barn App Launch
I studied other major retailer’s Apps, as well as the flow of our online site, so the online experience the Pottery Barn user is familiar with felt intuitive in the App. This was my first time writing microcopy, so I sat close with the design team to understand the constraints and character limits, ultimately telling a seamless story and having a successful launch, average ~1.5 million in revenue a week.
Pottery Barn Room Scanner Tool
To cut back on returned orders, and to help the customer visualize the product in their home, Pottery Barn launched a new in-app experience to measure inside the user’s home. This new initiative was connected to our Design Crew’s landing page, but also required in-app UX copy to help the user understand how to use the new feature.
